Logos

The Pharmaxo group uses a logo system that applies to the group and its specialist companies. The common brand aims to have a single, unified identity that our customers and the public will recognise.


The group comprises several specialist companies. These brand guidelines apply equally to the group and its specialist companies.

Pharmaxo group logos

Logo anatomy

The logo comprises a solid roundel containing a Luer lock symbol, followed by a divider, followed by the group name and optional company name.

Logo anatomy illustration, showing its roundel, divider, group name and specialism
Full description of the logo

Group logo:

  1. Blue (#1565C0) circle (48px²)
  2. Containing white (#FFFFFF) lure lock icon (24px²), optically centred
  3. Followed by a space (12px wide)
  4. Followed by a light grey (#E0E0E0) divider (1px by 48px)
  5. Followed by a space (12px wide)
  6. Followed by group name in title case in dark grey (#212121), typeset in 36px TT Norms Pro Bold with -2.5% letter spacing and 48px line height

Specialist company logos:

  1. Blue (#1565C0) circle (48px²)
  2. Containing white (#FFFFFF) lure lock icon (24px²), optically centred
  3. Followed by a space (12px wide)
  4. Followed by a light grey (#E0E0E0) divider (1px by 48px)
  5. Followed by a space (12px wide)
  6. Followed by group name in title case in dark grey (#212121), typeset in 20px TT Norms Pro bold with -2.5% letter spacing and 20px line height over division name (in local language) in title case in dark grey (#212121), typeset in 16px TT Norms Pro Regular with -2.5% letter spacing and 16px line height
  7. All vertically centred

Black variations: As above, but with all elements in black (#000000). Luer lock is cut out of the circle.

White variations: As black variations, but with all elements in white (#FFFFFF)

Logo colour variants

There are four colour variants of each logo to suit different situations. Use the correct variant for your application to make sure it is legible.

Standard and alternate logos
Monochrome logos

Tips:

Logo layout variants

In rare and exceptional circumstances it may be necessary to use a compact, inline variant of a logo. Check with the marketing team before using these variants.

Inline logos

Exclusion zones

The logos need space around them to stand out and be easily recognised. Don’t put any other content closer to a logo than half its height. For example, if the logo is 2cm tall, don’t place anything within 1cm of it.

Exclusion zone illustration

Profile pictures

Use the same avatar image for all group or specialist company profiles (for example, social media pages).

Square avatar with various border radii applied

Tips: